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Should You Get a Co-Branded Credit Card? Key Points to Consider

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Understanding Co-Branded Credit Cards with O1ne Mortgage

At O1ne Mortgage, we prioritize consumer credit and finance education. This post aims to provide an objective view to help you make the best decisions regarding co-branded credit cards. For any mortgage-related needs, feel free to call us at 213-732-3074.

How Co-Branded Credit Cards Work

A co-branded credit card is a result of a partnership between a credit card issuer and a non-credit card brand. Common examples include airline and hotel credit cards, but you can also find them from big box stores, automobile manufacturers, entertainment companies, and various travel brands. These partnerships help brands build stronger connections with their loyal customers and offer you special perks.

Most co-branded cards function like other credit cards but often provide brand-specific rewards and benefits. For instance, you might earn additional points per dollar spent on purchases made through the co-branded company. These cards also offer the same types of purchase protections, benefits, and insurance commonly found on all credit cards, such as zero liability for unauthorized purchases.

One key difference is that some co-branded cards are closed-loop store cards, which can only be used at the brand’s stores. Open-loop cards, on the other hand, can be used anywhere that accepts the associated credit card network—American Express, Discover, Mastercard, or Visa. Some brands offer both closed- and open-loop cards, so consider the varying benefits and how you plan to use the card before applying.

Benefits of Co-Branded Credit Cards

The benefits of co-branded credit cards vary depending on the card but often include:

  • Status in a loyalty program
  • Bonus rewards when you use the card
  • Annual benefits, such as coupons or free hotel night vouchers
  • Ongoing brand-specific benefits, such as free shipping, extended returns, free checked bags, or statement credits

Some co-branded cards also offer benefits that aren’t specific to the brand. For example, many travel brands have co-branded cards that don’t have foreign transaction fees. Brands without a loyalty program might still offer co-branded cards with cash back rewards.

Should You Get a Co-Branded Credit Card?

Co-branded credit cards can be a valuable addition to your wallet, but it’s essential to have a specific reason for opening one. Here are three good reasons:

  • You want a new everyday credit card to earn rewards in one of your favorite loyalty programs.
  • You want to save money on specific purchases, such as booking airline tickets with a card that offers free checked bags.
  • You plan to use one of the card’s benefits, such as free airport lounge access or an annual hotel night voucher.

Before applying, review how a new credit card can affect your credit scores and consider if it might lead you to overspend. If the card has an annual fee, weigh the benefits against the cost. Also, check the current welcome bonus offers for new cardholders, as you might receive a coupon or bonus rewards if you meet certain requirements.

Check Your Credit Score Before Applying

Your credit history and scores can affect your eligibility for a new credit card, including co-branded credit cards. Check your credit score for free to see where you stand and get tips on improving your score. You can also use tools from O1ne Mortgage to compare current credit card offers based on your unique credit profile.

For any mortgage-related needs, don’t hesitate to call O1ne Mortgage at 213-732-3074. We’re here to help you make informed financial decisions.

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